For SS15, the free thinkers at Not Addicted – a men’s casual clothing store committed to offering the best products and service and stocking a great mix of brands – have found another way. They’ve enlisted the artistic talent of Valleys sketcher AGuyCalledMinty and the result is a fiendishly original lookbook drawn in the Welshman’s inimitable laidback style – a style that ‘characterises’ the company’s ethic and showcases their products to a tee.
Minty has sketched all manner of male heroes – from a casual-infused Andrea Pirlo to The Stone Roses to the Peaky Blinders – and his distinctive method and cultural diversity has lent weight to the perennial Not Addicted notion that “whether you’re a ‘cool kid’ or a bit of a ‘purist’ we think we’ve got something to offer for every kind of dresser.”
The lookbook features many of Not Addicted’s favourites including Patagonia, Fjallraven, Clarks Originals, Edwin, Farah, YMC, Penfield and Ma.Strum to name just a few.
Not Addicted have been mixing cool, classic and functional brands that they personally love since 2006. And AGuyCalledMinty’s knowledge of clobber, music, film and football has brought another dimension to the mix.
A memorable collaboration for all the right reasons.