Electric Family is not simply another fashion brand, more of a way of life.
Electric Family is the first street style brand to be born from within the electronic music community. One of our primary objectives in growing this brand has been to harness the positivity and sense of community present in the dance music scene and use it to do good on a larger scale. Our apparel, bracelets and accessories act as the vehicle for executing this strategy. These goods are designed to help break the boundaries of society by bringing people from all walks of life together to form a larger community.
Our overall mission is to inspire positive living through the products we create and through our company volunteer events in local communities. We communicate our message by connecting with our fans on our various social platforms and by genuinely treating them as a member of our family. Additionally, we collaborate with musicians and artists to create bracelets that give back to charity, which act as a medium to communicate a specific message to fans. The message: if we unite together we can change the world for the better.
Some of our most recognizable collaborations have featured artists such as Skrillex, Hardwell, DJ Snake, Kygo and Zedd. In just 2 years, our charitable ‘artist series’ collaboration bracelets have raised over $200,000 for various global charities.