London – 8th July 2015 – Napster has tapped into the habits of UK music fans to show that our daily listening habits have shifted massively from when radio was the only way to hear the latest music. The most popular times for streaming music on Napster are at 6pm on a Friday and when people get up at the weekend (10am – 12pm), with the highest peak being at 6pm on a Saturday. These peak times differ to broadcast radio listening which peaks at 7am during weekdays, followed by 3pm and noon, and descends considerably after 5pm, according to Neilson Media Research.
The peak timing of streaming is in line with “New Music Fridays”, the new global release day for new singles and albums, which comes into play from 10th July 2015. Napster’s data shows that artists will be getting their new music out just ahead of when music fans are most likely to be streaming – ensuring music lovers will have first-hand experience to new music.
“In the days of broadcast radio, the peak listening time was on weekday breakfast shows. Our data reveals that music fans are now discovering music on Friday evenings and weekends,” said Thorsten Schliesche, EVP and general manager for Napster. “Music fans are listening to streamed music on their mobiles on their way home from work and on music players like Sonos at home.”
The majority of Napster’s customer base is using the mobile app to listen to music. More than 70 percent of global members are exclusively listening on their mobile device, which is up 19 percent from a year ago.
It is clear that music streaming is changing the way we listen to and discover new music. According to the music business body, the British Phonographic Industry (BPI), Britons streamed 11.5 billion tracks in the first six months of 2015, compared to 14.8 billion for the whole of 2014. Moreover, Napster, which gives members ad-free access to more than 34 million songs, surpassed 2.5million global subscribers in February 2015. This growth in music streaming shows that consumers are switching-on to the potential of unlimited on-demand music anytime, anywhere.