Napster has revealed the value of a prestigious Mercury Music Prize nomination, as it announced a 4,325% rise in streaming figures for Polar Bear’s ‘In Each and Every One’ album following the news of its inclusion on the nominees’ shortlist.
The music streaming service compared the number of plays from the days prior to the shortlist announcement with figures since, revealing the increase.
The below table shows the percentage increases of the nominated artists:
Ian Greaves from Napster UK said, “The announcement of the shortlist always gets everyone at Napster excited – each year it’s packed with an eclectic mix of high quality artists and 2014 is no different. It’s a great way for our users to broaden their musical tastes and discover new albums they wouldn’t have otherwise heard of. We’ve seen some very interesting changes in the number of listens the nominees are getting which could be an indication as to an early front runner; however this competition has a knack of surprising everyone so we’ll have to wait until next month for the final judges’ decision.”