It is very important that every small business in this time has a website. It's not just a web address for your business, if it is cleverly and well managed, it is your 24/7 marketing department and the sales department is united under one umbrella.
Special/custom website design is one of the suggested options for website design. The reason why custom website design is very popular lately with small businesses; actually there are some actually.
One significant reason is that the design of a special website allows you to choose not only aesthetic aspects of templates but also website functionality. You can also hire a custom web development firm by navigating through online sources.
Templates from websites allow you to determine the layout, color scheme and other visual aspects, while site functionality is related to the user interface that determines how easy or difficult it is to let the customer reach a call to act. Websites that are part of a larger corporate identity will require everything to synchronize with a larger picture and that is clearly seen to be part of a larger scheme.
There are several open source content management software that makes web sites build wind, but they are not 100% unique and templates and the same layout are used by hundreds and depending on the popularity of the theme, thousands of other websites.
Web design companies specializing in special website design rather than template-based web design allows you the choice and freedom to design your own website and reduce the risk of your website looking almost the same as others.